Who We Are

Our team combines proven success in weight management, behavioral psychology and food science with expertise in financing, building and developing innovative products.

Our Team

Mark Bernstein

CEO, Founder

Tami Lyon, MPH, RD

Chief Nutrition Officer

Dana Doron

Chief Marketing Officer

Advisory Board

  • David Cornfield, MD

    Anne T. and Robert M. Bass Professor of Pulmonary Medicine Director-Center for Excellence in Pulmonary Biology Department of Pediatrics Stanford University School of Medicine

  • Richard Fiedotin, MD

    COO Benefitter, Founder Epocrates

  • Jonathan Graf, MD

    Associate Professor, UCSF School of Medicine

  • Jeffrey P. Kahn, PHD, MPH

    Levi Professor of Bioethics and Public Policy, Johns Hopkins Bloomberg School of Public Health

  • Jacquie Lenart

    Marketing & Brand Strategy Consultant, Former Marketing Executive Gap Inc. (Piperlime, Gap and Banana Republic), VP Marketing Godiva Chocolatier

  • Steve Katz

    CEO SBK Labs

  • John Silberstein

    Lawyer and Investor

  • Barb Stuckey

    Chief Innovation Officer, Mattson, Author, Taste: Surprising Stories And Science About Why Food Tastes Good

  • Muray Zucker, MD

    Psychiatrist, Eating Disorder Specialist

  • Howard Zack

    Angel Investor; former P&G Executive

*Individual Results May Vary