IDENTIFYING THE PROBLEM

As I grew older and started to battle my beltline, I discovered that the biggest obstacles to managing my weight were knowing when to end meals and avoiding unnecessary snacks.  Too often, I had a big plate of spaghetti, but still felt hungry and ate seconds (and often thirds).  And it wasn’t just spaghetti.  I would say “one cookie” and eat five.  I would eat my wife’s or daughter’s leftovers after I had finished my own meal.

After a few annual physicals raised some red flags, my doctor suggested that, before putting me on any medication, I should try to lose a few pounds to see if that would solve the issues.  My need to break this unhealthy overeating habit had become imperative.  I was really challenged; I wanted to change, but couldn’t do it alone.  I needed something to help me stop overeating.  I needed a little boost of willpower.

THE SEARCH

So I started a search to see if I could find something easy to help me turn off the urge to keep eating and implement better portion control.  I talked to health professionals, nutritionists, culinary specialists and weight loss experts.  Nothing existed.  I found that most of the work around weight loss and weight management is focused on (i) filling us up before we eat with unpleasant fibers and liquids, (ii) limiting what we eat with prepackaged and generally not very tasty foods, or even (iii) adulterating food with chemicals or additives to make us like them less.

I engaged the nation’s leading food development firm in Silicon Valley to help me create a new product, MealEnders, to help fight the urge to overeat the kind of tool that would foster sustainable weight loss because it wouldn’t focus on deprivation or unnatural limitations.

During our development work, I learned that overeating was not just a problem of willpower, but it was also a problem of biology. It takes our brains 20 minutes after eating to get the hormonal signal from our digestive track that we are full. This is why I still felt hungry after having my BIG plate of spaghetti.

We quickly determined five important benchmarks. MealEnders had to:

  1. Complement natural sensory, behavioral and psychological cues
  2. Focus not only on the stomach, but on the mind and the mouth
  3. Taste great and work almost instantly, while being stimulant free
  4. Be small, portable and affordable, to fit any lifestyle and budget
  5. Train the user to eat more responsibly with routine use

THE SOLUTION

After months of research with a variety of ingredients, flavors and formats, we arrived at MealEnders’ Duo Sensory Taste System™.  Our proprietary Actissert Blend™ provided the right cues and sensory experience to do the job.

We conducted a national test during the development phase and received great results*.  A large majority of consumers reported that MealEnders had helped them stop eating and avoid snacking.  We knew then that we had to make MealEnders Signaling Lozenges available to everyone.

In a diet industry where companies too often promote magic elixirs and impossibly quick fixes (without regard for the truth), we promise to be the honest, common-sense alternative – a company that under-promises and over-delivers.  Our product will assist you in implementing healthy eating practices.  It will only work, however, if you have a commitment to lose (or maintain) weight and follow through with eating less.  If that sounds like you, we can help.

I’ve now lost weight and kept it off.*  I feel great and look good too (according to my wife).  MealEnders was the little bit of willpower I needed.  I know they will work for you too.

Mark Bernstein Founder and CEO, MealEnders

*Individual Results May Vary

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